Apple’s redundance aggravates buyers

Carolyn Twomley, Staff Writer
February 6, 2020

The quick modernization of society popularized having the latest and greatest technology. When Apple unveils its new devices, it seems like they are either over the top with new bells and whistles or include one minor detail that is advertised as a life altering. The level of extravagance with the products never comes in the form of a happy medium—it’s always too much or not enough.
I was captivated by the announcement of the new AirPods Pro. The original AirPods came in compact, sleek case with the earpieces held in place by magnets to ensure they are secure. The only change from the original AirPods is that there is an additional silicone add-on to the ear piece. Their newly designed case is larger and more oddly shaped than the palm-sized case of the first AirPods.
Apple advertises these minor advancements as “groundbreaking,” attempting to persuade the audience that these tiny changes are essential to us. The new iPhone 11 Pro and iPhone 11 Pro Max now consist of three cameras on the back of the phone.

picture courtesy of Vinay Khosla

Played off as a crucial feature for all your picture-taking needs, the reality of this new feature seems only to be added to give the phone a “unique” aesthetic to set it apart from its competitors. Although it may appeal to avid photographers, it doesn’t really justify the $1,000 price tag.
At the same time, the variety of colors that the phones come in are also very attractive to the consumer’s eye, and Apple knows this. The iPhone 11 comes in six new colors: black, white, red, purple, green and yellow. As if it wasn’t obvious, any protective case will hide the color of the phone and mask your style.
After last year’s significant drop in sales for the iPhone X due to the sheer cost of the phone, Apple reevaluated their pricing to accommodate for those who didn’t want to pay upwards of $300 more for an upgrade of the product they already have and created a starting price of $700 for the iPhone 11.
Apple’s focus on appealing toward modern generations has taken over the design of its products. Being set on creating more efficient ways to complete simple tasks has become excessive.